What is Cruelty-Free?

Cruelty-free means products of a brand are manufactured or developed by methods which do not involve cruelty to animals, this includes:
- The brand in its totality is cruelty free
- The absence of animal testing of the ingredients
- The absence of animal testing of finished products
- The absence of animal testing in foreign markets

What is Alcohol-Free?

In cosmetic labeling, the term "alcohol," used by itself, refers to Ethyl Alcohol.

Cosmetic products, including those labeled "alcohol free," may contain other alcohols, such as cetyl, stearyl, cetearyl, or lanolin alcohol. These are known as fatty alcohols, and their effects on the skin are quite different from those of ethyl alcohol.

We define "alcohol-free" as the absence of Ethyl Alcohol and Denatured Ethyl Alcohol / Alcohol Denat / SD Alcohol (which stands for "specially denatured alcohol")

What is Vegan-Friendly?

We define vegan-friendly as product that is cruelty free and does not contain animal ingredients or animal by-products

Are the products authentic or genuine?

Our products are imported directly from Korea with 100% authenticity. We offer 100% money back guarantee on this pledge.

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